Ora d’oro, Italian for ‘golden hour’, is conceived with the belief that the number one benefit a makeup product can give the user is hydration apart from the obvious cosmetic effect. Our brand is all about hydration and taking care of your skin. Just as drinking enough water is the number one advise one can get for a healthy body and a glowing skin, the same way hydrating your skin from the outside is significantly important if not on the same level.
With the rise of ‘skinimalism' (skin minimalism), where we shunned the extensive multi-step routines and began to adopt a more intuitive approach to product usage based on our own skin needs, we need to now prioritise quality over quantity. The world doesn’t need more and more beauty products, we need better products. Which perform more than one function and are multi-purpose. People are now moving away from aggressive products and are moving towards functional products and this is where hydration comes into play. We call our brand a hybrid of skincare and makeup.
Our products give you the pay off that you would want from your makeup products but at the same time we don’t want to offer drying formulations that dry your lips out and are even harder to cleanse. Having said that our lipsticks are extremely long stay and fade free while hydrating your lips and easy to cleanse. People now want Easy Beauty without the complications.
We create our products with easy and approachable actives which are widely accepted by consumers of all age and gender. The use of Hyaluronic acid in ALL our formulations has been a game changer for us as it’s so hydrating and nourishing and the least reactive ingredient. It’s beauty made easy and what it was always supposed to be.
“We have created this brand for the individuals who are willing to make a statement – ‘I am who I am, as I am’. It is crafted for every person who knows that they are good enough and wish to embark on a delightful journey of loving themselves.”
- NIKHIL MAHESHWARI
If you celebrate your differentness, the world will, too. It believes exactly what you tell it.”
- Victoria Moran
Our mission at Ora d’oro is the foundation that the brand is built on: to break a myth and make a difference. The myth? That makeup is exclusive of skincare. The difference? To redefine the part your makeup plays in it. We eliminate the bluff and the fluff, and the arbitrary norms of the beauty industry to bring you products that, through extensive research and innovation, are designed to complement your features and nurture your skin on the daily. No complications, no nonsense.
While we keep skincare as our guiding star, we also don’t lose focus from the fact that make up is an act of self love and self expression, and the products merely the means to the end. Hence, we have put in a lot of fact-finding and probing into creating multi-functional, highly effective products with the hope that they will become your medium of self expression, and of having fun with your makeup.
Our formulations are rich, hydrating and lightweight and our packaging screams luxe. We believe in holistic beauty that mingles beautifully with wellness and is EASY. Our mission isn’t simply to create makeup that speaks for you, but to create tools for you to challenge conventionality.